Question 1

What is Generative Engine Optimization (GEO)?

Accepted Answer

GEO is the process of optimizing your web content to be directly cited by AI-powered generative engines like ChatGPT, Google's AI Overview, Perplexity, and others. It goes beyond ranking to make your page the authoritative source for a query.

Question 2

How is GEO different from traditional SEO?

Accepted Answer

While SEO focuses on ranking your URL in a list of blue links, GEO focuses on getting your content featured as the direct answer in AI-generated responses. GEO requires a deeper focus on structured data, entity relationships, and clear, authoritative content that AI can easily parse and trust.

Question 3

What kind of URLs can I audit?

Accepted Answer

ZeroClickHero is specifically designed for e-commerce. You can audit any public-facing product detail page (PDP) or category listing page (CLP).

Question 4

Do I need to be a developer to use the recommendations?

Accepted Answer

Our recommendations are designed to be actionable for marketers, SEO professionals, and developers. We provide clear examples and explain the "why" behind each fix, making it easy to collaborate with your technical team.